Our Portfolio

Since its creation in 1986, Junior Entreprise Genève has been supporting entrepreneurs and companies by providing quality, tailor-made services in its areas of expertise, namely management, IT and legal consulting. This portfolio presents some of the emblematic achievements of Junior Entreprise Genève in order to show you the projects carried out by our association.

Market studies

Geneva Airport is one of the high points of the Geneva region. As the main connection of Geneva and its surroundings with the rest of the world, the platform is experiencing solid and sustainable growth that will continue over the next few years, with 25 million passengers expected in 2030 according to the latest estimates.

Wishing to find out in greater detail about the habits of its users, Geneva Airport called on Junior Entreprise Genève to conduct a vast survey of travellers. This mandate was carried out in collaboration with the Junior Entreprise HEC Lausanne as well as students from the University of Geneva specially selected to administer the questionnaires, thus enabling large-scale surveys to be carried out. In addition, a French Junior Entreprise was mandated at the beginning of the project to share its experience of airport surveys.

Interviewers interviewed passengers boarding flights to hubs before their departure to capture their habits. This survey took place over several years in order to measure the evolution of travel practices to enable Geneva Airport to position itself in the best possible way in this growing market, which is undergoing major changes following the arrival of low-cost airlines.

This regional mandate gave Junior Entreprise Genève the opportunity to work with a renowned client on a major survey to help it develop its commercial strategy. Its completion over several years has improved our ability to manage long-term mandates and thus better satisfy our clients. Junior Entreprise Geneva is an ideal partner for large-scale surveys, thanks to its long experience, particularly in the management of large projects, and thanks to the network of Junior Enterprises, which enables us to extend the area under study well beyond the Geneva borders.

As the world leader in consumer products, with more than 110’000 employees worldwide and a presence in around 70 countries, Procter & Gamble is an integral part of our daily lives. Moreover, as a major economic player in the Geneva region, Procter & Gamble is the third largest private employer in the canton of Geneva.

Despite its worldwide reputation, the company attaches great importance to its involvement in local society. Junior Entreprise Genève has worked for many years with Procter & Gamble in the context of perception studies aimed at measuring the impact of its local commitment. The aim is for the company to understand the factors influencing its reputation. Procter & Gamble’s trust in Junior Entreprise Genève has enabled the company to carry out large-scale projects affecting numerous targets.

Among them, Junior Entreprise Genève has had the task of determining the perception of Procter & Gamble as a corporate citizen. To do so, Junior Entreprise Genève conducted interviews with influential actors such as professional associations, the media, political parties, the State of Geneva and international organisations. By comparing the reputation of Procter & Gamble with that of other multinationals based in Geneva, Junior Entreprise Geneva was able to draw up an analysis of the image of Procter & Gamble. This study was repeated in order to measure the evolution of the company’s image over time.

A nationwide study of Procter & Gamble’s image among Swiss students was also carried out. To carry out this project, Junior Entreprise Genève relied on the network of Junior Entreprises. This made it possible to carry out a survey in seven universities and polytechnics throughout Switzerland. As a true conductor but also involved in the field, this study affirmed our project management skills. Junior Entreprise Genève is a first choice partner for perception studies in the student environment (or for studies that address issues of interest to students) due to its proximity to students.

Perception studies are important for multinationals in order to evaluate their image as a whole and not only that of the main brands in their portfolio. At a time when intangible assets have a value comparable to that of tangible assets, this type of study makes it possible to understand loyalty levers other than product attachment. Other themes can also be addressed, such as social and environmental responsibility or attractiveness as an employer, in order to stand out from the competition and reaffirm the company’s values.

NEIA is a mobile application for home-made meals. These meals are prepared by people with a passion for cooking who sell their dishes to the users of the application.

NEIA SA contacted the Junior Entreprise Geneva in order to carry out a market study with the aim of defining a typical user profile. To do so, we focused on the consumers’ habits by focusing on their daily spending, the use of online ordering devices and their food preferences.

The entire study lasted 3 weeks. It includes:

  • a survey of 200 people
  • an analysis of the results obtained
  • definition of the typical user profile from the survey results
  • an analysis of the market around the competitors
  • an internal analysis of the structure’s strengths and weaknesses
  • a list of recommendations for the company’s expansion and communication around the service
  • a detailed report of the study

Funky BBQ is the challenge that two North American friends have taken up. By taking up the concept of the food truck, these two entrepreneurs now offer their recipes for wood-smoked barbecue meats every lunchtime and at numerous events. The food truck, a concept that comes straight from the United States, is intended to be a quality take-away catering service. These two entrepreneurs turned to Junior Entreprise Genève to create their project of Swiss meat-based dishes while combining their own know-how. Junior Entreprise Genève contributed to the realisation of this original project by accompanying the entrepreneurs in the process of setting up their food truck in Geneva.

The attractiveness of a food truck is based on the speciality of the dishes on offer but also on the choice of location, which is different every day. Junior Entreprise Genève studied the potential locations for the food truck, which combine proximity and affluence. This market study is based on the analysis of social and economic variables but also on field observations. Contacts were also made with various organisations regarding the administrative procedures necessary for the establishment of the food truck. Junior Entreprise Genève also contributed to the elaboration of the communication strategy of this startup in order to promote its concept.

Interviewed by the Tribune de Genève, the entrepreneur explained that “[his] concept partly targets a young clientele, it was interesting that the authors of the study had the same sensitivity as [his] target audience”.

Junior Entreprise Genève thus advises entrepreneurs who wish to embark on the adventure of creating a company. From a simple idea or a more accomplished concept, Junior Entreprise Genève follows the entrepreneur to the successful completion and concrete realisation of his project thanks to the diversity of its services which allow a global accompaniment for the entire project.

Satisfaction study

An institution recognised for its quality and excellence, the Clinique Générale Beaulieu has been welcoming Swiss and foreign patients since 1899 thanks to its excellent reputation. At the cutting edge of innovation, the Clinique Générale Beaulieu has a state-of-the-art medical centre. It is renowned for its medical specialities such as orthopaedics, general surgery, urology, gynaecology and maternity.

A reference figure within Geneva’s private clinics, the Clinique Générale-Beaulieu has called upon our services for several years on various survey themes. Satisfaction surveys among the various stakeholders have been carried out by Junior Entreprise Genève. Electronic questionnaires were sent to the accredited doctors as well as to the employees so that they could respond confidentially and anonymously.

These satisfaction surveys were carried out in close collaboration with the Human Resources department of the Clinique Générale Beaulieu for a better orientation of the survey. Junior Entreprise Genève evaluated and analysed the results of the survey and submitted concrete avenues for improvement. This provides a solid basis for the development of an action plan and the re-evaluation of the human resources strategy deployed within the clinic. In addition, conducting surveys over several years makes it possible to carry out a comparative analysis of the development that has taken place and to monitor the impact of the various human resources policies implemented throughout the establishment.

Finally, the complete outsourcing of the survey process by Junior Entreprise Genève offers advantages in the interest of the client. Indeed, the observed sample infers as close as possible to reality by reducing the bias of the answers obtained, possible thanks to the outsourcing of the information collection. Finally, for the analysis of the results, the client was able to count on the expertise of Junior Entreprise Genève to highlight the elements that require more attention from the Clinique Générale Beaulieu.

Business plan

Large companies represent part of the clientele of Junior Entreprise Genève, but entrepreneurs are an integral part of our history. Our services have enabled many of them to launch their entrepreneurial activity. The following project is one of them.

Junior Entreprise Geneva has carried out a study for a private client wishing to enter the market of importing high-end coffee in Switzerland in order to determine the feasibility of its project. The market analysis made it possible to measure the demand and to identify strategies to sell the product on the Swiss market, in particular by studying the various actors who were receptive to the project. Legal research complemented this analysis to advise the client in the import and business creation process.

The results confirmed an interest in the client’s product, enabling the latter to envisage the launch of this activity in a positive way. In order to concretise this step, the Consultants issued various recommendations concerning the communication of the product and the logistical steps to bring and sell the product in Switzerland.

Thanks to the analysis and recommendations of Junior Entreprise Geneva, the client created the M&D Swiss Trading Company active in the import of products from Latin America, including the coffee that was the subject of this study. This study enabled Junior Entreprise Geneva to analyse all the phases of a project, both economic and legal, in order to accompany the entrepreneur in his steps towards launching his project.

Action plan

L’Oréal is the world’s largest cosmetics group. To date, the company has more than 89,300 employees and is active in 140 countries. Since 1947, the company has been present in Switzerland and has its Swiss headquarters in Vernier from where it manages the representation of its 32 brands established in our country.

As part of a study carried out for the Swiss subsidiary of this global cosmetics giant, Junior Entreprise Genève was commissioned to implement a new logistics system to reduce costs. L’Oréal wished to review part of its organisation concerning customer relations with the aim of optimising it to best meet needs while simplifying procedures for the customer, particularly for orders with L’Oréal.

This study is B2B and thus differs from more traditional studies as it looks at the commercial relations between the client and many companies.

Junior Entreprise Geneva worked closely with l’Oréal to study the various logistics processes. The data collected through this survey made it possible to identify customer habits and to visualise their geographical representation. Armed with this knowledge, the Consultants were then able to propose an action plan to improve the client’s logistics process, particularly for clients who represent a small percentage of turnover.

This study gave Junior Entreprise Geneva the opportunity to work with a reputable company while bringing a real added value to the latter, which was able to review its logistics system thanks to the data collected and analysed by our Consultants.

Financial analysis

Founded in 1911, Rampini Construction specialises in civil engineering and has numerous achievements to its credit, such as various projects within the framework of the CEVA, which was finalised in November 2019. Rampini Construction employs more than 220 people and has a turnover of close to CHF 80 million.

As part of a mandate for this major Geneva-based construction company, Junior Entreprise Genève analysed the company’s investment policy to measure its profitability using a model for monitoring changes in the shares over time. In a second stage, Junior Entreprise Genève proposed investment strategies to the company in order to improve the performance of its investments. In particular, it was a question of identifying new securities that would enable the company to achieve the financial objectives set by the principal.

Junior Entreprise Genève proved to be an ideal partner thanks to the financial and investment knowledge of its members, allowing them to bring a fresh perspective to the financial field. This mandate enabled the Consultants to study and implement an investment programme in accordance with precise and demanding specifications.

Internet websites

This website was created for yoga teacher Krystel Weber. In May 2016, she received her RYS yoga teacher’s diploma in the world capital of yoga in Rishikesh (India). Back in Switzerland, she started her own business with the desire to share her passion and knowledge.

Entrepreneurship is a subject close to her heart at Junior Entreprise Genève. Thus, from the very beginning of the project, the team of developers was interested in the client’s passion in order to understand her vision and reproduce it in the best possible way.

Our team was in charge of recreating this modern and uncluttered site from the old one while respecting the previously established spirit, and then installing an online shop offering the professor’s items. Once the site was completed and transferred to our client’s hosting, our IT Consultants also optimised the site’s web referencing.

www.krystelyoga.com  

Sloth Skate Co, a group of young students, called upon our services to launch their Swiss skateboard brand on the web.

Passionate about this discipline, they bring their creativity by proposing their own skateboard designs and aspire to gather a community around their brand.

Our team was in charge of designing an e-commerce website to enable the group to open a shop for buying boards and, in the future, clothing. The design was thought to match the group’s creativity.

www.slothskateco.com