The Junior Enterprise Genève has worked for several years with Procter & Gamble, an American multinational company, in perception studies aimed at measuring the impact of its local commitment. The goal is to understand the factors that influence the company’s reputation and the attachment to the product. Other themes can also be addressed, such as social and environmental responsibility, or attractiveness as an employer, in order to distinguish itself from the competition and reaffirm the company’s values.
For this study, the Junior Entreprise Genève conducted interviews with influential actors such as professional associations, the media, political parties, the State of Geneva and international organizations. A nationwide survey of Swiss students was also conducted in seven universities and polytechnics across Switzerland. This project was then repeated to measure the evolution of Procter & Gamble’s image.